CTSM DIAMOND LEVEL


trade shows • corporate events

summary

FUJIFILM MEDICAL SYSTEMS USA, Stamford, CT          2000 - Present
Manager, Corporate Events

  • Strategize, execute, and manage tradeshow events, for over 40 trade shows annually, including the world's largest radiology show the RSNA
  • Analyze event leads and follow-up programs, constantly testing new ways to drive more leads and more conversions
  • Formulate and track marketing budget to promote company products and services to the target audience, with a strong focus on return on investment (ROI)
  • Manage promotions and communications for events, including direct mailings, to  ensure significant and appropriate attendance of prospective and current customers
  • Negotiate contracts, navigating complex and varied contract types including tradeshows, hotels, conference centers, and various types of suppliers
  • Develop and manage event budgets, schedule staff and handle vendor relations
  • Collaborate with hotel sales team, convention managers and audio visual providers to produce events
  • Plan pre-at-post event logistics, including annual User’s CME program and National Sales Meeting
  • Keep abreast of exhibit marketing trends to increase sales result, through research and evaluation of competitor exhibits
  • Catalog the leads as a result of events including data capture, monitoring and reporting
  • Awarded the prestigious “Excellence in Corporate Support” award in 2006, 2011 and 2015 for exemplary contribution to the sales organization

Expert level Trade Show and Corporate Events Manager with extensive experience in meeting, event and trade show management, including managing budgets, contract negotiations, vendor relations,  marketing, and executive management collaboration.

Team player, detail-oriented and strong communicator, skilled at managing teams and handling all facets of event planning. Certified Trade Show Marketer (CTSM), with Diamond Level Certification, a distinction that less than 1% of all trade show and event marketers have attained.


Danbury, CT, United States   |  +1.2038585772  |  steven@stevenmarchese.com

work experience